Nikolay Stoenchev, Yana Hrischeva
Abstract: The article is dedicated to the opportunities for starting a private business of a real estate agency in Bulgaria and the related conditions, prerequisites and problems. Attention is drawn to the lack of a sufficiently developed legal framework on the issue of brokers` activity and to the opportunities that this opens up if the principles of fair competition, legality and ethics with clients are observed. It is recommended to be prepared a SWOT analysis in connection with the realization of the strategic goals and to get acquainted with the national and international experience in determining brokerage commissions. Some weaknesses of the current brokerage practices were pointed out, the overcoming of which would give competitive advantages to the start-up company. For more successful operational activities guidelines on the application of marketing tools are formulated. Sources of information on good practices of brokerage activity and their applicability to local conditions are discussed.
Key words: real estate agency; trade; brokerage.
Download full text as PDF file