Николай Ванков, Иво Михайлов
Abstract: Successful sales in social networks mean that visionary marketers and smart digital entrepreneurs take the best of the standard e-Commerce business and combine it with the new possibilities of social media. Social media, in turn, is optimizing the way companies and consumers interact, and social selling is the power that is starting to connect them more than ever. The article has a practical-applied focus and examines the specifics of implementing social sales through the LinkedIn professional B2b network as a new revenue generation channel for companies. It examines current trends and issues related to:
- The specificity and characteristic features of social selling (Social Selling) in a digital environment?
- What is the main difference between social and online commerce?
- Key business benefits of using social selling?
Based on research data, the article will answer important questions such as:
- What stages does social selling go through?
- How to build effective social selling processes through the LinkedIn professional network?
- How is the strategy developed for the realization of successful social sales?
- How is social selling measured on LinkedIn?
Social selling through LinkedIn covers a wide range of businesses, such as real estate, tourism, manufacturing industries, the service sector, and more.
Key words: Social Selling; Professional b2b network; Digital Marketing.
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