THE IMPACT OF DIGITAL TRANSFORMATION ON BUSINESS

Krasimir Panteleev, Saad Alanssari

Abstract: Observations of global practice show that the economy is constantly changing. One of the reasons for this change is digital transformation. The transition to digitalisation provides opportunities to develop and offer new products, technologies, and processes in various sectors of the economy. In recent years, the transition to online working, to so-called home offices, has begun, and with it the characteristics of the labour market and the economy are changing. Therefore, the issue of the impact of digital transformation on business and the labour market is becoming increasingly relevant and important for business organisations in different countries around the world. The purpose of this publication is to explore and analyse the impact of digital transformation on business. Examples from different countries around the world are considered.

Key words: business management, digitalisation, digital transformation.

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