DIGITAL OPTIONS FOR FORWARD-LOOKING MANAGEMENT IN A PREDOMMINANTLY OFFLINE SECTOR

Margarita Ivanova

Abstract: This publication explores the opportunities that digitalization can offer to improve the current practice and cope with pressing challenges in the real estate sector. The analysis encompasses five key aspects. The first examines the core subject for management control. In a dynamically changing international environment, the second highlights the importance to better understand the growing client’s demands. The third is dedicated to the ways to improve customer experience, as part of the strategy for increased competitiveness. The fourth section introduces the discussion for tokenization, as a new way to approach real estate assets. The fifth aspect is devoted to the human factor and the preparation of qualified professionals as a precondition for success. The key role of the university is highlighted as a leading institution. Important recommendations are formulated in the end of this publication to help real estate leaders.

Key words: digitalization; management; innovation; artificial intelligence.

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